Экспериментальная оценка качества данных в телефонном интервью
Аннотация
Статья посвящена экспериментальной оценке качества данных, получаемых посредством телефонного интервью. Сравнивались ответные смещения по трем группам вопросов: аттитюдным, о потреблении алкоголя и вопросам о проблемах, связанных с алкогольными злоупотреблениями. В работе сделан вывод об отсутствии у телефонного интервью неоспоримых преимуществ по сравнению с персональным интервью и анкетированием с точки зрения качества ответов респондентов.
Ключевые слова:
качество данных, «общая ошибка опроса», телефонное интервью, персональное интервью, анкетирование, социальная желательность, ответные смещения, алкогольное поведение, «количественно-частотная» методика
Литература
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Biemer P.P. Measuring Data Quality // Telephone Survey Methodology / Ed. by R.M. Groves, P.P. Biеmer, L.E. Lyberg et al. N.Y.: John Wiley & Sons, Inc., 2001. P. 273–282.
Мягков А.Ю. Искренность респондентов в сенситивных опросах: методы диагностики и стимулирования / Федеральное агентство по образованию, ГОУ ВПО «Ивановский государственный энергетический университет им. В.И. Ленина». Иваново, 2007.
Herzog A.R., Rogers W.L. Interviewing Older Adults: Mode Comparison Using Data from Face-to-Face Survey and a Telephone Resurvey // Public Opinion Quarterly. 1988. Vol. 52. № 1. P. 84–99.
Greenfield T.K., Midanik L.T., Rogers J.D. Effects of Telephone Versus Face-to-Face Interview Modes on Reports of Alcohol Consumption // Addiction. 2000. Vol. 95. № 2. P. 277–284.
Kramer J.R., Chan G., Kuperman S. A Comparison of Diagnoses Obtained from In-person and Telephone Interviews, Using the Semi-Structured Assessment for the Genetics of Alcoholism (SSAGA) // Journal of Studies on Alcohol and Drugs. 2009. Vol. 70. № 4. P. 623–627.
Sykes W., Collins M. Effects of Mode of Interview: Experiments in the UK // Telephone Survey Methodology / Ed. by R.M. Groves, P.P. Biеmer, L.E. Lyberg et al. N.Y.: John Wiley & Sons, Inc., 2001. P. 301–320.
Czaja R. Asking Sensitive Behavior Questions in Telephone Interview // International Quarterly of Community Health Education. 1988–1989. Vol. 8. № 1. P. 23–32.
Midanik L.T., Greenfield T.K., Rogers J.D. Reports of Alcohol-Related Harm: Telephone Versus Face-to-Face Interviews // Journal of Studies on Alcohol. 2001. Vol. 62. № 1. P. 74–77.
Johnson T.P., Hougland J.G., Clayton R.R. Obtaining Reports of Sensitive Behavior: A Comparison of Substance Use Reports from Telephone and Face-to-Face Interviews // Social Science Quarterly. 1989. Vol. 70. № 1. P. 174–183.
Aquilino W.S., LoSciuto L.A. Effects of Interview Mode on Self-Reported Drug Use // Public Opinion Quarterly. 1990. Vol. 54. № 3. P. 362–395.
Tucker C., Lepkowski J.M. Telephone Survey Methods: Adopting to Change // Advances in Telephone Survey Methodology / Ed. by J.M. Lepkowski, P.J. Lavrakas, E. De Leeuw et al. N.Y.: John Wiley & Sons, Inc., 2008. P. 3–26.
McAuliffe W.E., LaBrie R., Woodworth R., Zhang С. Estimates of Potential Bias in Telephone Substance Abuse Surveys Due to Exclusion of Households without Telephones // Journal of Drug Issues. 2002. Vol. 32. № 6. Р. 1139–1153.
Srinath K.P., Frankel M.R., Hoaglin D.C., Battaglia M.P. Compensating for Nonco-verage of Nontelephone Households in Random-digit-dialing Surveys: A Comparison of Adjustments Based on Propensity Scores and Interruptions in Telephone Service // Journal of Official Statistics. 2009. Vol. 25. № 1. Р. 77–98.
Groves R.M. Theories and Methods of Telephone Surveys // Annual Review of Socio-logy. 1990. Vol. 16. № 2. Р. 221–240.
Хоманс Дж. Социальное поведение как обмен // Современная зарубежная социальная психология. М.: Изд-во Моск. ун-та, 1984. С. 82–91.
Nicolaas G. Sampling Issues for Telephone Surveys in Scotland [on-line]. URL: http://www.bioss.ac.uk/staff/adam/rsse/2003-2004/presentations/gerry_nicolaas.ppt (дата обращения: 15.10.2009).
Link M.W., Battaglia M.P., Frankel M.R. et al. A comparison of Address-based Sampling (ABS) Versus Random-digit Dialing (RDD) for General Population Surveys // Public Opinion Quarterly. 2008. Vol. 72. № 1. P. 6–27.
Fahimi M., Kulp D., Brick J.M. A Reassessment of List-Assisted Rdd Methodology // Public Opinion Quarterly. 2009. Vol. 73. № 4. P. 751–760.
Tourangeau R., Rips L., Rasinski K. The Psychology of Survey Response. Cambridge, Engl.: Cambridge Univ. Press, 2000.
Groves R.M. Actors and Questions in Telephone and Personal Interview Surveys // Public Opinion Quarterly. 1979. Vol. 43. № 2. P. 190–205.
Miller P.V., Cannell Ch.F. A Study of Experimental Techniques for Telephone Interviewing // Public Opinion Quarterly. 1982. Vol. 46. № 2. P. 250–269.
Bradburn N.M. Understanding the Question-Answer Process // Survey Methodology. 2004. Vol. 30. № 1. P. 4–14.
Мягков А.Ю. Всегда ли респонденты говорят правду? Мета-анализ зарубежных источников // Социол. исслед. 2008. № 9. С. 20–31.
Holbrook A.L, Green M.C., Krosnick J.A. Telephone versus Face-to-Face Interviewing of National Probability Samples with Long Questionnaires: Comparisons of Respondent Satisficing and Social Desirability Response Bias // Public Opinion Quarterly. 2003. Vol. 67. № 1. P. 79–125.
Bailar B.A. The Quality of Survey Data: Proceedings of the Survey Research Methods Section of the American Sociological Association. N.Y., 1984. P. 43–52.
Журавлева С.Л. Социальные нормы и образцы поведения в телефонной коммуникации // Вестник ИГЭУ. 2006. Приложение. С. 74–77.
Weisberg H.F. The Total Survey Error Approach: A Guide to the New Science of Survey Research. Chicago: Chicago Univ. Press, 2005.
Survey Methodology / Ed. by R.M. Groves, F.J. Fowler, M.P. Couper et al. 2-ed. N.Y.: John Wiley & Sons, Inc., 2009.
Del Boca F.K., Noll J.A. Truth or Consequences: The Validity of Self-Report Data in Health Services Research on Addictions // Addiction. 2000. Vol. 95. (Supplement 3). P. 347–360.
Dawson D.A. Methodological Issues in Measuring Alcohol Use // Alcohol Research & Health. 2003. Vol. 27. № 1. P. 18–29.
Kish L. A Procedure for Objective Respondent Selection within Household // Journal of the American Statistical Association. 1949. Vol. 44. № 246. P. 380–387.
Salmon C.T., Nichols J.S. The Next-Birthday Method of Respondent Selection // Public Opinion Quarterly. 1983. Vol. 47. № 2. P. 270–276.
Beebе T.J., Davern M.E., McAlpine D.D., Ziegenfuss J.K. Comparison of Two Within-Household Selection Methods in a Telephone Survey of Substance Abuse and Dependence // Annals of Epidemiology. 2007. Vol. 17. № 6. P. 458–463.
Kennedy J.M. A Comparison of Telephone Survey Respondent Selection Procedures: Paper Presented at the Annual Meeting of the American Association for Public Opinion Research. 1993. May [on-line]. URL: http://www.iub.edu/~csr-/aapor93.html#top (дата обращения: 11.03.2010).
Kraus L., Augustin R. Measuring Alcohol Consumption and Alcohol-Related Problems: Сomparison of Responses from Self-Administered Questionnaires and Telephone Interviews // Addiction. 2001. Vol. 96. № 4. P. 459–471.
Мягков А.Ю., Журавлева С.Л., Прокофьев Е.Н. Модель «вынужденного ответа»: экспериментальная оценка эффективности // Социология: методология, методы, математическое моделирование. 2010. № 30. С. 64–88.
Biemer P.P. Measuring Data Quality // Telephone Survey Methodology / Ed. by R.M. Groves, P.P. Biеmer, L.E. Lyberg et al. N.Y.: John Wiley & Sons, Inc., 2001. P. 273–282.
Мягков А.Ю. Искренность респондентов в сенситивных опросах: методы диагностики и стимулирования / Федеральное агентство по образованию, ГОУ ВПО «Ивановский государственный энергетический университет им. В.И. Ленина». Иваново, 2007.
Herzog A.R., Rogers W.L. Interviewing Older Adults: Mode Comparison Using Data from Face-to-Face Survey and a Telephone Resurvey // Public Opinion Quarterly. 1988. Vol. 52. № 1. P. 84–99.
Greenfield T.K., Midanik L.T., Rogers J.D. Effects of Telephone Versus Face-to-Face Interview Modes on Reports of Alcohol Consumption // Addiction. 2000. Vol. 95. № 2. P. 277–284.
Kramer J.R., Chan G., Kuperman S. A Comparison of Diagnoses Obtained from In-person and Telephone Interviews, Using the Semi-Structured Assessment for the Genetics of Alcoholism (SSAGA) // Journal of Studies on Alcohol and Drugs. 2009. Vol. 70. № 4. P. 623–627.
Sykes W., Collins M. Effects of Mode of Interview: Experiments in the UK // Telephone Survey Methodology / Ed. by R.M. Groves, P.P. Biеmer, L.E. Lyberg et al. N.Y.: John Wiley & Sons, Inc., 2001. P. 301–320.
Czaja R. Asking Sensitive Behavior Questions in Telephone Interview // International Quarterly of Community Health Education. 1988–1989. Vol. 8. № 1. P. 23–32.
Midanik L.T., Greenfield T.K., Rogers J.D. Reports of Alcohol-Related Harm: Telephone Versus Face-to-Face Interviews // Journal of Studies on Alcohol. 2001. Vol. 62. № 1. P. 74–77.
Johnson T.P., Hougland J.G., Clayton R.R. Obtaining Reports of Sensitive Behavior: A Comparison of Substance Use Reports from Telephone and Face-to-Face Interviews // Social Science Quarterly. 1989. Vol. 70. № 1. P. 174–183.
Aquilino W.S., LoSciuto L.A. Effects of Interview Mode on Self-Reported Drug Use // Public Opinion Quarterly. 1990. Vol. 54. № 3. P. 362–395.
Tucker C., Lepkowski J.M. Telephone Survey Methods: Adopting to Change // Advances in Telephone Survey Methodology / Ed. by J.M. Lepkowski, P.J. Lavrakas, E. De Leeuw et al. N.Y.: John Wiley & Sons, Inc., 2008. P. 3–26.
McAuliffe W.E., LaBrie R., Woodworth R., Zhang С. Estimates of Potential Bias in Telephone Substance Abuse Surveys Due to Exclusion of Households without Telephones // Journal of Drug Issues. 2002. Vol. 32. № 6. Р. 1139–1153.
Srinath K.P., Frankel M.R., Hoaglin D.C., Battaglia M.P. Compensating for Nonco-verage of Nontelephone Households in Random-digit-dialing Surveys: A Comparison of Adjustments Based on Propensity Scores and Interruptions in Telephone Service // Journal of Official Statistics. 2009. Vol. 25. № 1. Р. 77–98.
Groves R.M. Theories and Methods of Telephone Surveys // Annual Review of Socio-logy. 1990. Vol. 16. № 2. Р. 221–240.
Хоманс Дж. Социальное поведение как обмен // Современная зарубежная социальная психология. М.: Изд-во Моск. ун-та, 1984. С. 82–91.
Nicolaas G. Sampling Issues for Telephone Surveys in Scotland [on-line]. URL: http://www.bioss.ac.uk/staff/adam/rsse/2003-2004/presentations/gerry_nicolaas.ppt (дата обращения: 15.10.2009).
Link M.W., Battaglia M.P., Frankel M.R. et al. A comparison of Address-based Sampling (ABS) Versus Random-digit Dialing (RDD) for General Population Surveys // Public Opinion Quarterly. 2008. Vol. 72. № 1. P. 6–27.
Fahimi M., Kulp D., Brick J.M. A Reassessment of List-Assisted Rdd Methodology // Public Opinion Quarterly. 2009. Vol. 73. № 4. P. 751–760.
Tourangeau R., Rips L., Rasinski K. The Psychology of Survey Response. Cambridge, Engl.: Cambridge Univ. Press, 2000.
Groves R.M. Actors and Questions in Telephone and Personal Interview Surveys // Public Opinion Quarterly. 1979. Vol. 43. № 2. P. 190–205.
Miller P.V., Cannell Ch.F. A Study of Experimental Techniques for Telephone Interviewing // Public Opinion Quarterly. 1982. Vol. 46. № 2. P. 250–269.
Bradburn N.M. Understanding the Question-Answer Process // Survey Methodology. 2004. Vol. 30. № 1. P. 4–14.
Мягков А.Ю. Всегда ли респонденты говорят правду? Мета-анализ зарубежных источников // Социол. исслед. 2008. № 9. С. 20–31.
Holbrook A.L, Green M.C., Krosnick J.A. Telephone versus Face-to-Face Interviewing of National Probability Samples with Long Questionnaires: Comparisons of Respondent Satisficing and Social Desirability Response Bias // Public Opinion Quarterly. 2003. Vol. 67. № 1. P. 79–125.
Bailar B.A. The Quality of Survey Data: Proceedings of the Survey Research Methods Section of the American Sociological Association. N.Y., 1984. P. 43–52.
Журавлева С.Л. Социальные нормы и образцы поведения в телефонной коммуникации // Вестник ИГЭУ. 2006. Приложение. С. 74–77.
Weisberg H.F. The Total Survey Error Approach: A Guide to the New Science of Survey Research. Chicago: Chicago Univ. Press, 2005.
Survey Methodology / Ed. by R.M. Groves, F.J. Fowler, M.P. Couper et al. 2-ed. N.Y.: John Wiley & Sons, Inc., 2009.
Del Boca F.K., Noll J.A. Truth or Consequences: The Validity of Self-Report Data in Health Services Research on Addictions // Addiction. 2000. Vol. 95. (Supplement 3). P. 347–360.
Dawson D.A. Methodological Issues in Measuring Alcohol Use // Alcohol Research & Health. 2003. Vol. 27. № 1. P. 18–29.
Kish L. A Procedure for Objective Respondent Selection within Household // Journal of the American Statistical Association. 1949. Vol. 44. № 246. P. 380–387.
Salmon C.T., Nichols J.S. The Next-Birthday Method of Respondent Selection // Public Opinion Quarterly. 1983. Vol. 47. № 2. P. 270–276.
Beebе T.J., Davern M.E., McAlpine D.D., Ziegenfuss J.K. Comparison of Two Within-Household Selection Methods in a Telephone Survey of Substance Abuse and Dependence // Annals of Epidemiology. 2007. Vol. 17. № 6. P. 458–463.
Kennedy J.M. A Comparison of Telephone Survey Respondent Selection Procedures: Paper Presented at the Annual Meeting of the American Association for Public Opinion Research. 1993. May [on-line]. URL: http://www.iub.edu/~csr-/aapor93.html#top (дата обращения: 11.03.2010).
Kraus L., Augustin R. Measuring Alcohol Consumption and Alcohol-Related Problems: Сomparison of Responses from Self-Administered Questionnaires and Telephone Interviews // Addiction. 2001. Vol. 96. № 4. P. 459–471.
Мягков А.Ю., Журавлева С.Л., Прокофьев Е.Н. Модель «вынужденного ответа»: экспериментальная оценка эффективности // Социология: методология, методы, математическое моделирование. 2010. № 30. С. 64–88.
